Unreasonable Hospitality
by Will Guidara
“I believe that whatever you do for living, you can choose to be in the hospitality business.” Writing from the perspective of his experience in the restaurant industry, Guidara says “the way you do one thing is the way you do everything.” The most powerful part of the book for me was his discussion in chapter 19 about growth and scaling culture. He reminds the reader that growth is hard: “nobody knows what they’re doing before they do it… but you have to have faith in your ability to figure it out.” You must also consider how to scale culture: “As you grow, you can’t lose the very thing that gave you the opportunity to grow. When you consider expanding, in any form, you have to first stop and identify what makes your culture unique and decide in advance to protect whatever it is,” and you need to invest and build into the people who bring that to life every day.
